What’s changed in the CPRA ? The California Privacy Rights Act of 2020
What’s Changed in the CPRA? The California Privacy Rights Act of 2020 The California Privacy Rights Act of 2020 (CPRA) is the law now. With some exceptions, the CPRA expands privacy protections afforded under the current California Consumer Privacy Act of 2018 (CCPA), giving consumers more rights over their personal information and requiring greater transparency and obligations from businesses. Beyond new rights, the CPRA establishes a privacy enforcement agency - the California Privacy Protection Agency - that would be the first of its kind state agency dedicated to privacy enforcement. The CPRA also reaches areas of digital privacy untouched by the CCPA, including dark patterns, behavioral advertising, and profiling. In addition to these remarkable changes, the CPRA significantly amends existing rights and responsibilities presently enforced under the CCPA. The CPRA’s amendments serve to clarify ambiguous areas of the CCPA and, if passed, will better align the law’s text with its